Last week I did a blog post about 10 Things to Ask Your Realtor and one of the questions got me thinking about my listing strategy, Question #3 to be specific. I think one of the biggest mistakes I see out there is that there are really no marketing strategies to a home. There's very little thought given to who the potential buyers are on the property, whats important to them, how do we play those things up, what are their needs, and where is the best place to market to them. Where does the pricing need to be in order to actually sell rather than just sit on the market? What's going in the neighborhood, who lives there, what are it's advantages, what are the trends there. The answers to these questions will be different for every property and the marketing strategy should reflect that.
The pictures above are from a listing I sold on Adams Street recently. My seller's Marcie and Brian (who you can read more about here) are repeat clients of mine. Because they're repeat clients and we've had multiple successful transactions they really put there full trust in me when it came to my listing strategy for the property. We did everything according to plan: staging, marketing, timing, pricing. The strategy worked, we sold it in less than 48hrs for full price, and that price set a new record $/sqft for the area.
Having a marketing strategy that is tailored specifically to your home is essential. Every property is not that same, you can't simply have a one size fits all, fast-food, assembly-line approach to selling a house. I always like to say I want buyers "to know they're going to buy my listing before they even walk through the door". I want them to be already emotionally committed to your house. That takes time, long before we ever the list the property for sale. In other words, if your think you'll be interested in selling in the next 6-18months, let me be a resource for you sooner rather than later.